Social Media

The Digital Landscape: Social Technologies

by Ryan Lane on July 3, 2009

Here’s my pass at trying to come up with some simple classification for social technologies available today.

Co-Creation

  • Tagging / Folksonomies
  • Mash ups
  • Shared shorce
  • Creative Commons

Influencer Outreach

  • Eco-Systems Mapping
  • Influencer Disseminated Artifacts
  • Influencer Team Management

Mass Collaboration

  • Blogs
  • Micro Blogs
  • Forums
  • Wikis
  • Social Bookmarking
  • Forward Tracking

Social Connection Sites

  • Social Networks
  • Team sites
  • Usenet
  • Pass-along Licensing

Consumer Generated Media

  • User created content
  • Reviews
  • Ratings

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Twitter Affiliate Ad Network

by Ryan Lane on July 2, 2009

I’ve been thinking about this for a couple of days now and what we really need is a Twitter affiliate ad network like service.  I often post tweets about products I like or things that I find interesting.  In most cases that is valuable to those companies.  I’ve done some small tests with my twitter account @futileboy and found that my click through is very high for each post about 7% of my followers click my links.  Which is a much higher number then online ads get.  Of course that’s because my links are not always trying to sell something.  On twitter if you stop being genuine the people see that and stop following you.

Aside from all that, it would be great if there was service for users of twitter to make a little money off of their recommendations.  What I would like to see is a service that’s sort of like Google Adsense, but instead of suggested ads, a user would type in the product they are about to promote and then if available receive a URL with their code and the clients in it. along with a short URL version that’s easy to post to Twitter. 

Companies could go one step further with this, on demand adverting, and even offer discounts to top influencer’s followers.  Which in turn would give the tweeter more street cred.  Just imagine a tweet from someone you follow pointing out a product you’re interested in and a discount if you click the link now.  This may be just enough to push someone in to purchasing.

Would this service get abused? OF course it will.  However the natural filtering process of over advertising will ultimately make authentic influencers stand out.

Sure it’s a little evil, but if someone is willing to pay for it and someone is willing to take that money in the offer then the service should exist.

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Visualizing Traveling Tweets

by Ryan Lane on July 1, 2009

Just Landed – 36 Hours from blprnt on Vimeo.

This piece looks for tweets containing the phrases ‘just landed in…’ or ‘just arrived in…’. Locations from these tweets are located using MetaCarta’s Location Finder API. The home location for the traveling users are scraped from their Twitter pages. The system then plots these voyages over time.

This was made using Processing, which I’m a huge fan of.

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Twitter for Business 101

by Ryan Lane on February 25, 2009

This is a great preso for introducing Twitter to businesses from Pistachio

I’m a bit fond of slide five

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Wordle me

June 16, 2008

I’ve always said I was half designer half developer and my del.icio.us tags seems to show that thanks to Wordle

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Tweetclouds

May 15, 2008

I tried out tweedclouds today and found out just how boring my tweets are!  Actually to be fair it’s a mix of my delicious and tweets.  I already knew my delicious was chocked full of “interesting” stuff.  That’s mostly what I use it for.  To bookmark stuff that I won’t remember after a first reading, [...]

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Clay Shirky on Cognitive Surplus

May 2, 2008

While I was at the Web 2.0 Expo last week I saw Clay Shirky give a talk on Cognitive Surplus. Out of all the things I learned at the event this one has really stuck with me. You can find the the full transcription online as well. I need to get his new book “Here [...]

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Forward Track

February 6, 2008

ForwardTrack is a new system created by Eyebeam R&D (redeveloped with the assist from Stamen Design) designed to promote on-line activism. The system tracks and maps the diffusion of email forwards, political calls-to-action, and online petitions. It can trace email forwards, map the impact of blogs, and facilitate web-based sign-ups and social networking. Our goal [...]

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