advertising

Twitter Affiliate Ad Network

by Ryan Lane on July 2, 2009

I’ve been thinking about this for a couple of days now and what we really need is a Twitter affiliate ad network like service.  I often post tweets about products I like or things that I find interesting.  In most cases that is valuable to those companies.  I’ve done some small tests with my twitter account @futileboy and found that my click through is very high for each post about 7% of my followers click my links.  Which is a much higher number then online ads get.  Of course that’s because my links are not always trying to sell something.  On twitter if you stop being genuine the people see that and stop following you.

Aside from all that, it would be great if there was service for users of twitter to make a little money off of their recommendations.  What I would like to see is a service that’s sort of like Google Adsense, but instead of suggested ads, a user would type in the product they are about to promote and then if available receive a URL with their code and the clients in it. along with a short URL version that’s easy to post to Twitter. 

Companies could go one step further with this, on demand adverting, and even offer discounts to top influencer’s followers.  Which in turn would give the tweeter more street cred.  Just imagine a tweet from someone you follow pointing out a product you’re interested in and a discount if you click the link now.  This may be just enough to push someone in to purchasing.

Would this service get abused? OF course it will.  However the natural filtering process of over advertising will ultimately make authentic influencers stand out.

Sure it’s a little evil, but if someone is willing to pay for it and someone is willing to take that money in the offer then the service should exist.

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The Esquire e-ink cover

by Ryan Lane on September 12, 2008

 

I’d really like to get a copy.

I picked up a copy of the new Esquire while at the airport. It’s nice in person in all its blinky glory. I sort of wonder if it was the best use of the E ink technology. You can do so much more then just blink text and images on and off. Sure it’s not good for scrolling text, but it is good for updating the screen entirely. I’m wondering why they didn’t do two or three totally different screens to really show how you can increase the information density.

The ad inside the cover, well, it really felt like it missed the mark of the technology completely. We don’t need forced bad animation in our print ads. They could have however put a a ton of information in one space or lead a viewer through a linear storyline or something.

I’m glad that they have opened the door though to the technology.

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Why Targeted Advertising is Important

by Ryan Lane on May 7, 2008

I found this ad today while doing a little research about Microsoft’s SharePoint Server

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I very much like the juxtaposition of Mary Kay “Enriching Women’s Lives” and Grand Theft Auto

It’s pure magic.

I wouldn’t have guessed that this ad was a good idea on this page as it is.  Let alone the conflict that occurs with the featured quote author.

I’m just saying.

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