The Digital Landscape: Digital Marketing

Like my previous post about Social Technologies I wanted to put together a better classification model in place for digital marketing. Often it seems terms are thrown around without much standardization.

Personalization

  • Behavioral Targeting
  • IP Targeting
  • Dynamic Content Delivery
  • Research
  • Network Based Targeting
  • Segmentation

Search

  • SEO / Organic Search
  • Vertical Search
  • Paid Search
  • Search Engine Marketing
  • Syndicated Search

Site Optimization

  • Creative Message Optimization
  • Landing Page Optimization
  • Site Path Optimization
  • Targeted Incentives
  • Partner Site Integration

Platform Agnostic Content

  • Podcast & Video Casts
  • Web Video / VOD
  • Syndicated / Embeddable Content
  • RSS Feeds
  • Mobile Devices
  • Home Theater PC / DVR
  • Personal Content Stores
  • In-game (Xbox)

Online Advertising

  • Display
  • text links
  • rich media
  • mobile

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