Like my previous post about Social Technologies I wanted to put together a better classification model in place for digital marketing. Often it seems terms are thrown around without much standardization.
Personalization
- Behavioral Targeting
- IP Targeting
- Dynamic Content Delivery
- Research
- Network Based Targeting
- Segmentation
Search
- SEO / Organic Search
- Vertical Search
- Paid Search
- Search Engine Marketing
- Syndicated Search
Site Optimization
- Creative Message Optimization
- Landing Page Optimization
- Site Path Optimization
- Targeted Incentives
- Partner Site Integration
Platform Agnostic Content
- Podcast & Video Casts
- Web Video / VOD
- Syndicated / Embeddable Content
- RSS Feeds
- Mobile Devices
- Home Theater PC / DVR
- Personal Content Stores
- In-game (Xbox)
Online Advertising
- Display
- text links
- rich media
- mobile
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