Advertising Digital Identification (Ad-ID) is a centralized Web-based system that assigns unique digital identifiers to each individual advertising asset across all advertisers for all media. The system was developed and is managed by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA).

An International Standard Audiovisual Number (ISAN) is a voluntary numbering system for the identification of audiovisual works. It provides a unique, internationally recognized and permanent reference number for each work and their derivatives. It identifies works throughout their entire life and is independent of any physical form in which the work exists or is distributed.