Spending on Customer Experience vs. Advertising

Nice little article on the benefits of spending money on experience instead of advertising. Put Your Money Where The Experience Is: Spending on Customer Experience vs. Advertising – ICE – Improving Customer Experience

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1. Brainstorming with the customer
2. The Spectrum of User Experience
3. Why Targeted Advertising is Important
4. Autodesk’s Revit 2010 Ribbon – Designing the User Experience
5. Experience Design Resources

Tagged as: Design, experience, information architecture, Marketing, user experience