Ads in games

by Ryan Lane on February 3, 2006

So I was thinking…

How come no one is selling the rights of their virtual character for ads yet? Think about an online multiplayer shooter, where you have a few top players who frequent. They could easily sell the rights to their avatar to either be skinned or look like a product in game. There are obvious leaps like in a multiplayer nascar game I should be able to make money if I’m a good enough driver in the virtual world.

I don’t think you could just sell any product this way. However if you were a hardcore gamer and you had your keyboard sponsor from Logitech, your Nostromo mouse from Belkin, and graphics card from nVidia.

I’m wondering if it isn’t the right time to just start an agency that specializes in this type of promotion already. I have the 3D modeling and texture mapping experience already.

It doesn’t seem to be to far of a reach for games since most games have ads in them already anyway.

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