This article in the New York Times talks about how Wal-Mart is testing out selling high end products and testing electronics on their e-comm site. As much as I dislike Wal-Marts overall business stragegy, I think they are pretty smart here. Testing products online first and limiting their speciality products online only makes their e-commerce site an entirely new element. Since Wal-Mart is everywhere it doesn’t make sense to just sell the same stuff.
Related posts:
